AUTO-SUGGESTION is a term which applies to al1
suggestions and all self-administered stimuli which reach one’s
mind through the five senses. Stated in another way, auto-
suggestion is self-suggestion. It is the agency of communication
between that part of the mind where conscious thought takes place,
and that which serves as the seat of action for the subconscious
Through the dominating thoughts which one permits to remain
in the conscious mind, (whether these thoughts be negative or
positive, is immaterial), the principle of auto-suggestion voluntarily
reaches the subconscious mind and influences it with these
NO THOUGHT, whether it be negative or positive, CAN ENTER
THE SUBCONSCIOUS MIND WITHOUT THE AID OF THE
PRINCIPLE OF AUTO-SUGGESTION, with the exception of thoughts
picked up from the ether. Stated differently, all sense impressions
which are perceived through the five senses, are stopped by the
CONSCIOUS thinking mind, and may be either passed on to the
subconscious mind, or rejected, at will. The conscious faculty
serves, therefore, as an outer-guard to the approach of the
Nature has so built man that he has ABSOLUTE CONTROL
over the material which reaches his subconscious mind, through
his five senses, although this is not meant to be construed as a
statement that man always EXERCISES this control. In the great
majority of instances, he does NOT exercise it, which explains why
so many people go through life in poverty.
Recall what has been said about the subconscious mind
resembling a fertile garden spot, in which weeds will grow in
abundance, if the seeds of more desirable crops are not sown
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therein. AUTOSUGGESTION is the agency of control through which
an individual may voluntarily feed his subconscious mind on
thoughts of a creative nature, or, by neglect, permit thoughts of a
destructive nature to find their way into this rich garden of the
You were instructed, in the last of the six steps described in
the chapter on Desire, to read ALOUD twice daily the WRITTEN
statement of your DESIRE FOR MONEY, and to SEE AND FEEL
yourself ALREADY in possession of the money! By following these
instructions, you communicate the object of your DESIRE directly
to your SUBCONSCIOUS mind in a spirit of absolute FAITH.
Through repetition of this procedure, you voluntarily create thought
habits which are favorable to your efforts to transmute desire into
its monetary equivalent.
Go back to these six steps described in chapter two, and read
them again, very carefully, before you proceed further. Then (when
you come to it), read very carefully the four instructions for the
organization of your “Master Mind” group, described in the chapter
on Organized Planning. By comparing these two sets of instructions
with that which has been stated on auto-suggestion, you, of course,
will see that the instructions involve the application of the principle
Remember, therefore, when reading aloud the statement of
your desire (through which you are endeavoring to develop a
“money consciousness”), that the mere reading of the words is of
NO CONSEQUENCE—UNLESS you mix emotion, or feeling with
your words. If you repeat a million times the famous Emil Coué
formula, “Day by day, in every way, I am getting better and better,”
without mixing emotion and FAITH with your words, you will
experience no desirable results. Your subconscious mind recognizes
and acts upon ONLY thoughts which have been well-mixed with
This is a fact of such importance as to warrant repetition in
practically every chapter, because the lack of understanding of this
is the main reason the majority of people who try to apply the prin-
ciple of auto-suggestion get no desirable results.
Plain, unemotional words do not influence the subconscious
mind. You will get no appreciable results until you learn to reach
your subconscious mind with thoughts, or spoken words which
have been well emotionalized with BELIEF.
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Do not become discouraged, if you cannot control and direct
your emotions the first time you try to do so. Remember, there is no
such possibility as SOMETHING FOR NOTHING. Ability to reach,
and influence your subconscious mind has its price, and you MUST
PAY THAT PRICE. You cannot cheat, even if you desire to do so. The
price of ability to influence your subconscious mind is everlasting
PERSISTENCE in applying the principles described here. You
cannot develop the desired ability for a lower price. You, and YOU
ALONE, must decide whether or not the reward for which you are
striving (the “money consciousness”), is worth the price you must
Wisdom and “cleverness” alone, will not attract and retain
money except in a few very rare instances, where the law of
averages favors the attraction of money through these sources. The
method of attracting money described here, does not depend upon
the law of averages. Moreover, the method plays no favorites. It will
work for one person as effectively as it will for another. Where
failure is experienced, it is the individual, not the method, which has
failed. If you try and fail, make another effort, and still another,
Your ability to use the principle of auto-suggestion will
depend, very largely, upon your capacity to CONCENTRATE upon a
given DESIRE until that desire becomes a BURNING OBSESSION.
When you begin to carry out the instructions in connection
with the six steps described in the second chapter, it will be
necessary for you to make use of the principle of CONCENTRATION.
Let us here offer suggestions for the effective use of
concentration. When you begin to carry out the first of the six steps,
which instructs you to “fix in your own mind the EXACT amount of
money you desire,” hold your thoughts on that amount of money by
CONCENTRATION, or fixation of attention, with your eyes closed,
until you can ACTUALLY SEE the physical appearance of the
money. Do this at least once each day. As you go through these
exercises, follow the instructions given in the chapter on FAITH,
and see yourself actually IN POSSESSION OF THE MONEY!
Here is a most significant fact—the subconscious mind takes
any orders given it in a spirit of absolute FAITH, and acts upon
those orders, although the orders often have to be presented over
and over again, through repetition, before they are interpreted by
the subconscious mind. Following the preceding statement,
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consider the possibility of playing a perfectly legitimate “trick” on
your subconscious mind, by making it believe, because you believe
it, that you must have the amount of money you are visualizing,
that this money is already awaiting your claim, that the
subconscious mind MUST hand over to you practical plans for
acquiring the money which is yours.
Hand over the thought suggested in the preceding paragraph
to your IMAGINATION, and see what your imagination can, or will
do, to create practical plans for the accumulation of money through
transmutation of your desire.
DO NOT WAIT for a definite plan, through which you intend to
exchange services or merchandise in return for the money you are
visualizing, but begin at once to see yourself in possession of the
money, DEMANDING and EXPECTING meanwhile, that your
subconscious mind will hand over the plan, or plans you need. Be
on the alert for these plans, and when they appear, put them into
ACTION IMMEDIATELY. When the plans appear, they will probably
“flash” into your mind through the sixth sense, in the form of an
“inspiration.” This inspiration may be considered a direct
“telegram,” or message from Infinite Intelligence. Treat it with
respect, and act upon it as soon as you receive it. Failure to do this
will be FATAL to your success.
In the fourth of the six steps, you were instructed to “Create a
definite plan for carrying out your desire, and begin at once to put
this plan into action.” You should follow this instruction in the
manner described in the preceding paragraph. Do not trust to your
“reason when creating your plan for accumulating money through
the transmutation of desire. Your reason is faulty. Moreover, your
reasoning faculty may be lazy, and, if you depend entirely upon it to
serve you, it may disappoint you.
When visualizing the money you intend to accumulate, (with
closed eyes), see yourself rendering the service, or delivering the
merchandise you intend to give in return for this money. This is
SUMMARY OF INSTRUCTIONS
The fact that you are reading this book is an indication that
you earnestly seek knowledge. It is also an indication that you are a
student of this subject. If you are only a student, there is a chance
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that you may learn much that you did not know, but you will learn
only by assuming an attitude of humility. If you choose to follow
some of the instructions but neglect, or refuse to follow others-you
will fail! To get satisfactory results, you must follow ALL
instructions in a spirit of FAITH.
The instructions given in connection with the six steps in the
second chapter will now be summarized, and blended with the
principles covered by this chapter, as follows:
First. Go into some quiet spot (preferably in bed at night)
where you will not be disturbed or interrupted, close your eyes,
and repeat aloud, (so you may hear your own words) the written
statement of the amount of money you intend to accumulate,
the time limit for its accumulation, and a description of the
service or merchandise you intend to give in return for the
money. As you carry out these instructions, SEE YOURSELF
ALREADY IN POSSESSION OF THE MONEY.
$50,000 by the first of January, five years hence, that you
intend to give personal services in return for the money, in the
Capacity of a salesman. Your written statement of your purpose
should be similar to the following:
possession $50,000, which will come to me in various amounts
from time to time during the interim.
service of which I am capable, rendering the fullest possible
quantity, and the best possible quality of service in the capacity
of salesman of (describe the service or merchandise you intend
For example :—Suppose that you intend to accumulate
“By the first day of January, 19.., I will have in my
“In return for this money I will give the most efficient
“I believe that I will have this money in my possession. My
faith is so strong that I can now see this money before my eyes. I
can touch it with my hands. It is now awaiting transfer to me at
the time, and in the proportion that I deliver the service I intend
to render in return for it. I am awaiting a plan by which to
accumulate this money, and I will follow that plan, when it is
Second. Repeat this program night and morning until you
can see, (in your imagination) the money you intend to
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Third. Place a written copy of your statement where you
can see it night and morning, and read it just before retiring,
and upon arising until it has been memorized.
Remember, as you carry out these instructions, that you are
applying the principle of auto-suggestion, for the purpose of giving
orders to your subconscious mind. Remember, also, that your
subconscious mind will act ONLY upon instructions which are
emotionalized, and handed over to it with “feeling.” FAITH is the
strongest, and most productive of the emotions. Follow the
instructions given in the chapter on FAITH.
These instructions may, at first, seem abstract. Do not let this
disturb you. Follow the instructions, no matter how abstract or
impractical they may, at first, appear to be. The time will soon
come, if you do as you have been instructed, in spirit as well as in
act, when a whole new universe of power will unfold to you.
Scepticism, in connection with ALL new ideas, is characteristic
of all human beings. But if you follow the instructions outlined,
your scepticism will soon be replaced by belief, and this, in turn,
will soon become crystallized into ABSOLUTE FAITH. Then you will
have arrived at the point where you may truly say, “I am the master
of my fate, I am the captain of my soul!”
Many philosophers have made the statement, that man is the
master of his own earthly destiny, but most of them have failed to
say why he is the master. The reason that man may be the master
of his own earthly status, and especially his financial status, is
thoroughly explained in this chapter. Man may become the master
of himself, and of his environment, because he has the POWER TO
INFLUENCE HIS OWN SUBCONSCIOUS MIND, and through it, gain
the cooperation of Infinite Intelligence.
You are now reading the chapter which represents the
keystone to the arch of this philosophy. The instructions contained
in this chapter must be understood and APPLIED WITH
PERSISTENCE, if you succeed in transmuting desire into money.
The actual performance of transmuting DESIRE into money,
involves the use of auto-suggestion as an agency by which one may
reach, and influence, the subconscious mind. The other principles
are simply tools with which to apply auto-suggestion. Keep this
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thought in mind, and you will, at all times, be conscious of the
important part the principle of auto-suggestion is to play in your
efforts to accumulate money through the methods described in this
Carry out these instructions as though you were a small child.
Inject into your efforts something of the FAITH of a child. The
author has been most careful, to see that no impractical
instructions were included, because of his sincere desire to be
After you have read the entire book, come back to this
chapter, and follow in spirit, and in action, this instruction:
READ THE ENTIRE CHAPTER ALOUD ONCE EVERY NIGHT,
UNTIL YOU BECOME THOROUGHLY CONVINCED THAT THE
PRINCIPLE OF AUTO-SUGGESTION IS SOUND, THAT IT WILL
ACCOMPLISH FOR YOU ALL THAT HAS BEEN CLAIMED FOR IT.
AS YOU READ, UNDERSCORE WITH A PENCIL EVERY SENTENCE
WHICH IMPRESSES YOU FAVORABLY.
Follow the foregoing instruction to the letter, and it will open
the way for a complete understanding, and mastery of the
principles of success.
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